About

Crafted by life coach Edson Williams of Lead by Example and art director Marcel C. de Vries of Studio Superaarde, Sticky Rituals merges creativity with personal development. This unique collaboration pairs Marcel's skills in visual storytelling with Edson's coaching insights, offering a fresh approach to self-coaching products.

Following an insightfull coaching session, Edson and Marcel (who is also a coaching client of Edson’s) asked themselves ‘how can one sustain self-discovery and growth without the ongoing support of a coach?’. Recognizing the value and cost of traditional coaching, they conceived Sticky Rituals: a simple yet powerful solution democratizing self-coaching.

Sticky Rituals leverages 12 specially designed stickers strategically placed throughout one's living space to tap into unconscious morning rituals. These affirmations embed positive reminders of core values and intentions, fostering personal empowerment.

Why stickers? Offline engagement allows individuals to reclaim their mental space from digital distractions, fostering self-dialogue. Marcel emphasizes the ease of habit integration once stickers are in place, while Edson underscores the power of consistent positive thoughts in shaping personal growth.

Marcel C. de Vries

“Embedding new habits and thought patterns into existing ones, is what makes this idea so great. It’s very simple and easy to use, once the stickers are in place it’s just a matter of time. You won’t be able to ignore them.”

Edson Williams

“We become what we think about most of the time” (Earl Nightingale). “Personal development starts by taking control of your mind so you get to create your happiness, success and more through your own thoughts.””

Positive affirmations, far from magical, operate on the principles of psychological conditioning used by advertisers for years. Sticky Rituals provides a tool for individuals to harness this science, enabling them to transform into their best selves through consistent, intentional thought and action.